New Treatment

Treatment
For our music video we want to include animation as well as photographic video clips.
To begin with have the artist introduced putting together the animation we will include and singing the start of the song. She will then be shown as an animated character, and the story will be shown through the summer colours as a background setting that is unrecognisable, in the animation we will then include things like signposts and houses that are known objects, theses will be shown when the lyrics link with them, for example ‘I Don’t Know Which Way Is Home’ that is when the house will appear.
The video that we have seen that gave us some inspiration is not a music video but has the effects that we want to show, http://www.youtube.com/watch?v=kMlKwn0BFJQ

The mise-en-scene for this video will be colourful and quite 2D by only having two layers of images, the background and the character. We want the video to reflect the song lyrics and the artist, the character in the animation will be the artist and the background images will be connected to the lyrics. This means that the background that we chose to use will not have to have any direct link until the words are said, we will show a signpost, a house and some leaves will link with the lyrics in the second from last paragraph.

Our target audience is 14-20 year olds although the song can also be appealing to older years. We think that the theme of our video and that fact it is made from materials and is quite creative, means it is fun and appeals to our target, also the type of song will match with our audience mainly because the age of the artist is 17 so she is right in the middle meaning the song should relate to the audience more easily.