Identity - Michel Maffesoli's Views on Identity

'My name is Michel Maffesoli and I am here to explain my views on tribes, I believe it is the time of the tribes because there is more choice now with the use of modern day technology, this has caused a disintegration of large social groups, because of computers and social networking there are more groups for people to choose to join, because of this it means people can fit easily into more than one tribe. Mass media is not as powerful as it used to be because of proliferation in lifestyle cultures, this is because larger cities have more people to create more tribes. Because of the choice it means that these groups are not permanent and will change and membership of these tribes is not permanent either.'