Wednesday, 23 March 2011

Album Cover Analysis: 3 'Florence + The Machine'


Florence is a very unique band artist and almost has her own genre of music, soul-inspired Indie. She has a very ‘hippy/ vintage’ style to her dress and her designs to her accessories. The front cover has Florence standing very elegantly up against the vintage style curtain, with lungs hanging around her neck like a necklace. This is a very serial image and sums up her image, the name of the alum and the way she is to the rest of the world. The album is called lungs these are not cute or relate to her audience. Her target audience has tried to reach as wide as possible. She is a young girl who is shown to not have a care in the world because of her chilled relaxed look on the album. But the serial-ness shows that she thinks very differently about the world than other people do for example, the lungs round her neck are so powerful and euphoric, it seems like a living breathing Creature to me, like a fellow person, and Strangers and Charm seems like it came from Lungs, but at the same time feels like it's not part of lungs. The lungs being her first album is also showing that her lungs that she uses for singing have got her this far and have crafted this album for her.
On the back of her album she continues the lung theme with a chalk board type of effect on to the black background. This image looks very detailed and has numbers pointing to certain parts of the lungs. I think that these numbers relate to the song titles located beneath the image, showing which part of her lungs hypothetically created that single. This is a very deep image that makes you think how much Florence is proud of her album and her ‘lungs’

1 comment:

  1. You establish genre and explore appeal to wide target audience. What do you mean by serial?
    You need to analyse micro elements of this cover in more detail and how it is constructed to appeal to audience.

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